Define decisions before events
Start with the website and commercial questions, source-of-truth records, audience journeys, success definitions, and owners who can act on the result.
Website analytics
Measure the website decisions your team can act on responsibly.
Simpleweb can plan and implement an agreed website measurement layer, validate controlled events, and use available evidence to identify questions for later website improvements. This is not a managed conversion-optimization or experimentation service, and no attribution, lead, revenue, or uplift result is guaranteed.
Service priorities
Build a trustworthy measurement boundary before adding dashboards or recommendations.
Business questions, source-of-truth records, consent, event contracts, environment separation, data quality, and decision ownership matter more than collecting every available signal.Keep consent, environments, and data boundaries visible
Specify approved accounts, tools, access roles, retention questions, prohibited personal data, test traffic, production eligibility, and a rollback path before collection changes.
Keep follow-up proportional to the available evidence
Record what the available measurement suggests, what remains uncertain, and which research, content, design, development, or operational owner should evaluate the next action.
Working scope
A website measurement scope tied to approved tools, data, access, and decisions.
Account creation, property ownership, tags, dashboards, consent changes, legal review, session recording, advertising pixels, server-side tracking, copy, design, development, managed optimization, and ongoing reporting are included only when explicitly named in a separate approved scope.Website Analytics and Measurement deliverables
06- Measurement brief and ownership map
Business questions, journeys, source-of-truth records, approved properties and accounts, decision owners, data limitations, and reporting users.
- Event, parameter, and data contract
Controlled event names, trigger rules, allowed values, prohibited data, consent requirements, environment behavior, validation rules, and source responsibility.
- Consent and implementation plan
Approved tools, tags, properties, access roles, retention questions, privacy dependencies, test plan, production gate, rollback, and separately owned legal review.
- Implementation and QA record
Only the changes named in scope, verified against consent, duplicates, failures, payload safety, environment separation, performance, and existing form or navigation behavior.
- Reporting specification
Metrics, source, date range, filters, caveats, attribution limits, dashboard or report ownership, review cadence, and the decisions each view is intended to support.
- Measurement recommendations backlog
Observed signals, confidence, supporting source, affected journey, uncertainty, dependency, and the owner who should evaluate a possible follow-up. It is not a managed optimization or experiment plan.
Delivery process
Move from business questions to controlled collection, validation, reporting, and a bounded recommendation.
Every release preserves consent and operational behavior, separates test from production data, and records limits that could affect interpretation.Define
Confirm business questions, journeys, source-of-truth records, approved tools and accounts, access roles, consent, prohibited data, environments, reporting users, and commercial scope.
Output: Approved measurement briefSpecify
Design the event and parameter contract, data map, consent behavior, test cases, dashboard definitions, implementation ownership, and rollback boundary.
Output: Implementation-ready contractValidate
Implement only approved changes and test consent, event counts, payloads, failures, environment separation, performance, existing forms, and source-of-truth reconciliation.
Output: Measurement QA recordLearn
Report available evidence with caveats, prioritize the next measurement question, and hand any research, content, design, development, or optimization recommendation to its approved owner and separate scope.
Output: Reporting and recommendation note
Service questions
Approve data, access, consent, tools, and reporting rules before implementation.
No platform is assumed. The proposal names the approved accounts, properties, tags, consent mechanism, dashboards, access roles, environments, retention questions, and responsibility for subscriptions. Advertising pixels, session recording, server-side tracking, CRM work, managed optimization, and experimentation are excluded.
Only the controlled events and parameters approved in the data contract may be sent. Names, email addresses, phone or WhatsApp numbers, form values, project messages, precise addresses, credentials, security tokens, uncontrolled query strings, and sensitive personal data must not enter marketing analytics.
No. Simpleweb can implement the agreed technical consent and measurement behavior, but the client and an appropriate qualified reviewer remain responsible for notices, lawful basis, retention, processors, regional requirements, and final legal approval. Missing approval blocks the affected collection.
No. The reporting may identify an evidence-led question or recommend that an approved owner investigate content, design, development, research, or operational changes. Simpleweb does not present that recommendation as a managed CRO program, experiment, implementation approval, or predicted uplift.
No. Consent, devices, browsers, blockers, identity limits, platform behavior, sample size, seasonality, acquisition mix, implementation, sales handling, and external changes affect the evidence. Reports state their source, dates, filters, caveats, and confidence without guaranteeing attribution, leads, revenue, conversion, or uplift.
The proposal defines the included implementation, dashboards or reports, review cadence, validation round, and support window. New tools, events, properties, journeys, dashboards, integrations, consent changes, or post-approval revisions require change control and may need a separate proposal.
A custom proposal follows review of the current stack, accounts, access, consent state, event scope, environments, data quality, dashboard needs, reporting cadence, and implementation ownership.
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