Review clarity and conversion-path friction
Inspect agreed pages, navigation, offers, proof, calls to action, forms, and handoff states without claiming that an observed change will increase conversion.
Website growth audit
Find the website decisions that need evidence before they need fixes.
Simpleweb can review an agreed website scope across buyer journeys, technical SEO, performance, accessibility, content structure, and measurement. The audit records observed findings and priorities; remediation is a separate scope that begins only after the findings, access, risks, and implementation ownership are approved.
Service priorities
Review the website as a connected decision path, not a collection of isolated scores.
Automated checks can reveal useful signals, but page intent, content clarity, consent, lead flow, implementation condition, and business priorities require documented human review.Record crawl, performance, accessibility, and release observations
Use approved tools and reproducible checks to inspect rendered output, metadata, canonicals, redirects, internal links, structured data, assets, responsive behavior, and selected accessibility and performance signals.
Check whether available data can support the next decision
Review approved analytics, search, consent, and enquiry evidence with its date range and known gaps. Missing or inaccessible data is reported as a limitation, not estimated.
Working scope
A findings package whose depth follows the approved scope and available access.
The custom proposal fixes the audit boundary, sample size, tools, evidence format, review rounds, reporting date, and exclusions. Implementation, content production, platform changes, penetration testing, legal review, and ongoing monitoring are not included unless separately scoped.Website Growth Audit deliverables
06- Scope, access, and evidence register
The approved URLs, environments, devices, tools, accounts, data sources, test dates, owners, access restrictions, and known blind spots.
- Buyer-path observation map
Page-purpose, message, proof, navigation, CTA, form, status, and handoff observations for the agreed journeys, without an uplift forecast.
- Technical SEO and link findings
Observed crawl, indexation, metadata, canonical, redirect, sitemap, structured-data, and internal-link conditions within the approved sample.
- Performance and accessibility observations
Tool- and environment-specific findings for selected templates and viewports, with test conditions and no certification claim.
- Measurement and consent inventory
Approved analytics, search, enquiry, consent, and reporting signals, plus prohibited data, access gaps, attribution limits, and decisions needing qualified review.
- Prioritized findings and ownership record
Evidence, impact rationale, confidence, dependencies, suggested owner, and next decision for each accepted finding. A fix estimate or remediation release is prepared separately.
Delivery process
Move from a fixed test boundary to evidence, priorities, and an implementation decision.
Each stage records the source, date, environment, limitations, and responsible owner so a later remediation proposal does not silently expand the audit.Boundary
Confirm the business questions, page and template sample, environments, devices, tools, data, access method, prohibited actions, review rounds, and reporting date.
Output: Approved audit briefObserve
Run the agreed automated and manual checks, preserve reproducible evidence, and record inaccessible systems or inconclusive signals without filling gaps with assumptions.
Output: Evidence registerPrioritize
Group findings by buyer impact, technical risk, evidence strength, dependency, effort uncertainty, and responsible owner rather than by tool score alone.
Output: Prioritized findingsDecide
Review factual corrections and one consolidated clarification round, then separate accepted findings into internal work, qualified review, monitoring, or a new remediation proposal.
Output: Decision and handoff note
Service questions
Set the audit, access, reporting, and remediation boundaries before work begins.
Coverage is fixed in a custom proposal. It can include agreed buyer journeys, page clarity, technical SEO, internal links, selected accessibility and performance observations, analytics readiness, consent, and lead-path states. Untested pages, systems, accounts, and data sources remain outside the findings.
No remediation is assumed. The audit records findings, evidence, dependencies, risk, and suggested ownership. Content, design, development, analytics changes, third-party configuration, or ongoing monitoring require a separately approved scope, access plan, estimate, and release process.
The brief may require the current site and priority journeys, business goals, known issues, platform and hosting context, approved test accounts, and read-only Search Console or analytics access. Credentials must use an agreed secure handoff; secrets and personal data should not be placed in page copy, tickets, or unapproved tools.
Every finding is tied to the tested source, date, environment, sample, and available evidence. Tool scores and analytics can change, attribution can be incomplete, and inaccessible systems remain limitations. The report does not guarantee rankings, traffic, leads, conversions, accessibility compliance, security, or legal compliance.
A custom proposal is prepared after the page sample, environments, tools, data sources, access, review depth, reporting format, and delivery window are agreed. Remediation and additional review rounds are priced separately.
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