Close visible launch blockers
Resolve missing content, broken paths, unusable controls, priority-device failures, incorrect metadata, and release-critical defects before approval.
Launch readiness resource
A website launch checklist for a controlled go-live.
Review the visible experience, technical foundations, integrations, release responsibilities, recovery path, and early monitoring before the production switch is approved.
Readiness rules
Keep launch approval specific enough to be useful.
A checklist should reveal unresolved responsibility and risk. It should not turn a limited review into a blanket guarantee.Test only the systems in scope
Forms, analytics, CRM, payments, consent tools, search, APIs, migration redirects, and CMS workflows require approved inputs and access.
Name who can authorize and recover
Record the release owner, hosting contact, content approver, credential owner, rollback route, support boundary, and monitoring window.
Interactive launch review
Work through the complete website release path.
Ticking an item records progress in this browser only. Evidence, approvals, access, and unresolved exceptions should still be documented in the project handoff.Browser checklist0 of 20 checks recorded
Progress stays on this device and does not replace project evidence or approval.
Required baselineConditional systemOwners: Shared, Client, Simpleweb, Hosting
Content and conversion paths
Confirm that the public website says the right thing, supports its claims, and gives visitors a dependable next step.
Responsive and accessibility-aware QA
Inspect the real content and controls across priority viewports, input methods, and supported browsers.
Search, routing, and discovery
Verify how users and crawlers reach, understand, and move between the production URLs.
Forms, integrations, and measurement
Treat each connected system as conditional until its data, access, failure behavior, and owner are approved.
Release, recovery, and early operation
Approve the production switch only after ownership, recovery, and the first monitoring window are understood.
Release sequence
Turn the checklist into an authorization record.
The sequence keeps a checked box from becoming a substitute for evidence, owner decisions, or production observation.Freeze
Confirm the release candidate, content state, required checks, conditional systems, owners, launch window, and known dependencies.
Output: Release-candidate recordVerify
Run the relevant browser, device, content, routing, metadata, integration, hosting, and recovery checks against the approved build.
Output: QA evidence and exceptionsAuthorize
Record who accepts the release state, which issues block launch, which are deferred, and who can execute or reverse the production switch.
Output: Go-live authorizationObserve
Recheck priority journeys, forms, redirects, errors, analytics requirements, and production behavior during the agreed monitoring window.
Output: Post-launch observation log
Launch questions
Use the checklist without turning it into a guarantee.
No. Required items cover the baseline public website and release path. Conditional items apply only when the project includes the relevant forms, analytics, integrations, migration, CMS, regulated content, hosting responsibility, or recovery requirement.
No. It records a scoped readiness review. Formal audits, specific conformance targets, penetration testing, legal advice, ranking outcomes, field performance, and uptime commitments require separate methods, evidence, tools, and approved scope.
Responsibility is shared when Simpleweb implements the approved frontend and the client or vendor owns the destination, mailbox, CRM, consent requirements, or credentials. A complete test follows the submission into the real approved destination.
It can when measurement is explicitly deferred and the owner accepts that limitation. If analytics or conversion tracking is a launch requirement, access, consent conditions, event definitions, and verification must be available before approval.
Recheck the production domain, HTTPS, priority journeys, forms, redirects, public files, indexing directives, errors, approved analytics requirements, integrations, and any known high-risk paths. Record findings and ownership during the agreed monitoring window.
Prepare the release